DAY 56: IS IT THE SHOES?
Today we will discuss a new basketball shoe out on the market. How important are your basketball shoes?
Day 56 – Sneakers
I came across a story from the New York Times on a brand new shoe. It’s supposed to help you jump higher. But the NBA has banned the shoe from the league.
That is what has happened to Athletic Propulsion Labs, maker of a $300 shoe that the company says allows basketball players to instantly jump higher, thanks to a springlike device hidden near the front of the shoe.
The shoe sounds like it’s a good idea. The kids who have created it have some serious history in the shoe business.
Adam and Ryan Goldston are former walk-on basketball players at Southern California. Their father, Mark, is a former president of LA Gear and chief marketing officer for Reebok, credited with such innovations as the Reebok Pump and the flashing lights on sneakers a generation ago. The young boys were frequent at-home testers.
How much different can a shoe help a player?
I recall back in the day an NBA player wearing a Nike shoe on his right foot and a Pony shoe on his left during a game.
The Goldston’s claim their new shoe can increase your vertical.
The Goldstons have compared the spring embedded in the front part of the sole to a diving board; the more pressure that is pushed down on it, the more spring it will provide. They claim it increases vertical leap by an average of about three and a half inches.
“When you apply pressure to it, it compresses,” Adam Goldston said. “And when you go to jump it propels you upward and releases. It’s a mechanic device. There’s no other technology in shoes that works that way.”
Ryan Goldston said the shoes were tested in a biomechanics laboratory by “two Ph.D.’s who specialize in vertical leap.” But he declined to name the testers or the university where they work, citing a contract between the parties.
That’s just what my game needs, more hops. I’m going out to purchase a pair and give them a shot.
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